Customers left infuriated by Derren Brown promotion

A widely publicised promotion by Thorpe Park has come under scrutiny by potential customers after a marketing faux pas.

It was believed tickets were made available earlier than the stated time, meaning many missed out on the opportunity to get cheap entry.

As part of the promotion, website visitors were advised to access the Thorpe Park website at 10am on Friday 25th March, where they would be able to reserve upto four tickets for 12 pence each. The price was designed to represent the modern day shilling, valued roughly at that price.

However, there have been reports tickets were released at least five minutes earlier, meaning all tickets were sold out before the scheduled 10.00am release. This meant that eager website visitors could bag a ticket before those prepared to buy at the stated time. This meant that some were unexpectedly delighted prior to 10am.

Thorpe Park retweeted a delighted customer’s response to the promotion (which was tweeted at 9.58am)
Derren Brown Tweet

This however meant not everyone was so happy.

Thorpe Park Derren Brown Promotion

 

This is not the first time parent company Merlin Entertainments have attempted this type of promotion. They created a similar stunt to celebrate The Blackpool Tower’s 120th birthday, selling tickets for 6p each and also released tickets prematurely for this occasion too.

Airgates have attempted to reach Thorpe Park for comment.

Tags

About: Adam James Whittaker

Adam James Whittaker is an aspiring marketer, who has worked in the theme park industry for a number of years. He believes in the preservation of amusement heritage and using marketing effectively to promote new attractions and investments.

You may also like...

Sorry - Comments are closed

Categories