One of the South East’s most popular tourist attractions is asking its male customers not to remove their shirts during warm weather

If you’re the sort of chap who likes to whip his t-shirt off on a sunny day and display your chest to an admiring public you’ll draw less than admiring glances at Adventure Island.

Bosses at the Southend seafront fun park have followed in the footsteps of the majority of American theme parks and introduced the ‘Wear Your Shirt’ rule in a bid to further enhance the family-friendly nature of the business and maintain standards.
Marc Miller, Managing Director of Adventure Island says

“We don’t have a strict dress code as such, but would like our customers to show some decorum. In recent years, we’ve seen increasing numbers of lads and men whipping their tops off, eager to make the most of the sun – which is understandable of course, as Southend is the warmest and driest part of the UK! That’s absolutely fine in the right environment, but we try very hard to be a family-focused business and not everybody is a fan of bare chests!

We want to make sure that Adventure Island maintains its status as the best place to bring the whole family for a fun, safe, reasonably priced great day out. We’ll simply point out that if you want to pose semi-naked, then Southend has miles of glorious beaches on which to do that.

Of course, we don’t want people to think that we’re introducing a nightclub-style policy of no jeans or trainers. There definitely won’t be Adventure Island Fashion Police criticising people for wearing double denim combinations, spots with stripes or inappropriate shades of purple! ”

Signs are now being put up around the park and security staff will politely challenge individuals who have removed their top and ask them to put it back on again, with those who refuse will be invited to leave.

£22,000 was raised during the 2010 event (C) Splash

£22,000 was raised during the 2010 event (C) Splash

Both events benefited charities and broke records © The Morning Star

Both events benefited charities and broke records       ©  The Morning Star

 

 

Ironically, the amusement park has encouraged people to strip off in the past in the aim of breaking world records and raising money for charity. In 2010, 102 thrill-seekers stripped off and bared all on the Zierer Green Scream rollercoaster to claim the ‘most naked riders on a roller coaster’ title, whilst in 2012 money was raised for Prostate Cancer Charity when players turned up butt-naked to Adventure Island’s outdoor mini golf course.


Adam James Whittaker

Adam James Whittaker is an aspiring marketer, who has worked in the theme park industry for a number of years. He believes in the preservation of amusement heritage and using marketing effectively to promote new attractions and investments.

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