By Michael Mander

Pleasurewood Hills seems to be taking a whole new approach to staff recruitment.

The Lowesoft park asked applicants, split into 4 groups, to take part in a dance to Pharrell Williams’ number one hit “Happy”.

They also allowed applicants to live-Tweet from the interview-with-a-difference using the hashtag #PWHRecruit, which has seen Tweeted and Retweeted over 380 times.

Videos below

The “Happy” recruitment technique follows on from 2013, when the park required all applicants to participate in a Harlem Shake dance.

Screenshot 2014-03-09 at 1.24.33 AMScreenshot 2014-03-09 at 1.24.38 AM

Speaking to Airgates, Ben Rowe of Pleasurewood Hills explained their recruitment methods: “In recent years we have put more and more time, energy and expense into our recruitment process.”

“This recruitment process is all geared to market ourselves to the very best people out there to come and work for us. From the outset people buy into our brand and want to be part of it. That’s where the team comes in. There is nothing more powerful than a team of people who are proud of where they work, understand our goals and bring their ‘A-Game’ everyday when at work.”

“We added the dance section to the process last year as a simple way for candidates to feel as a team from the outset. They aren’t judged on this part of the process and it’s only seen as a fun way to release some tension at the end of their group sessions.”

“Secondly it gets people talking and as we saw last year, the amount of ‘buzz’ it creates is fantastic.”

“Based on the success of the process last year and the engagement with candidates and our brand, we extended our social layer to live tweeting. I’ve never been part of a recruitment process that has generated so many selfies before! In turn, all this then provides us with a tool for the following year to excite and engage new recruits.  ”


Screenshot 2014-03-09 at 1.24.56 AMScreenshot 2014-03-09 at 1.26.24 AM

Here is the compilation of Happy dances:


Categories: Airgates

Michael Mander

I mainly cover Thorpe Park, Alton Towers, Adventure Island, Paramount London and other attractions in the south of England. Contact me at:

Related Posts


Winter Blunderland so bad – even Santa didn’t show up

It’s that time of year where we indulge in our  festive traditions: the John Lewis advert, decorating the tree, watching Christmas movies and – of course – the annual “Winter Wonderland gone wrong” story. It’s Read more…


REVIEW: Dreamland Margate present Screamland 2016

Kent’s largest scare festival returns for the second year running following the restoration of the heritage amusement park in 2015, featuring the return of fan favourites, additional terrifying twists and whole new horrifying concepts. The Read more…


Olympia Looping officially confirmed for Winter Wonderland

The most iconic travelling roller coaster has been confirmed to attend the festive event in London’s Hyde Park later this year. The iconic travelling ride had been the subject of much speculation regarding its appearance Read more…