Pleasure Beach Resort

Blackpool Pleasure Beach are celebrating after winning a top regional award.

The 42-acre attraction scooped the ‘Best for Groups Award’ at the annual tourism event which recognises businesses who contribute to Lancashire’s overall economic success.

Blackpool Pleasure Beach was up against some stiff competition in four of the categories it was shortlisted in; Green Tourism, Best for Groups, the Retail Experience Award (for its Nick Shop in the heart of Nickelodeon Land) and Marketing Initiative Award. Notably, the park opened a new renovated themed attraction “Wallace & Gromit’s Thrill-O-Matic” for the 2013 season.

The black-tie event was hosted by The Independent’s senior travel editor, Simon Calderheld at Blackburn Cathedral. Focussing solely on the successes of Lancashire attractions and businesses which contribute more than £3.4billion to the county’s economy, more than 300 guests and businesses attended, battling it out for 20 awards on a whole range of categories.

Blackpool Pleasure Beach Managing Director, Amanda Thompson OBE, succinctly stated: “We are delighted to win the Best for Groups Award at the Lancashire Tourism Awards 2013.

Adam James Whittaker

Adam James Whittaker is an aspiring marketer, who has worked in the theme park industry for a number of years. He believes in the preservation of amusement heritage and using marketing effectively to promote new attractions and investments.

Related Posts


Winter Blunderland so bad – even Santa didn’t show up

It’s that time of year where we indulge in our  festive traditions: the John Lewis advert, decorating the tree, watching Christmas movies and – of course – the annual “Winter Wonderland gone wrong” story. It’s Read more…


REVIEW: Dreamland Margate present Screamland 2016

Kent’s largest scare festival returns for the second year running following the restoration of the heritage amusement park in 2015, featuring the return of fan favourites, additional terrifying twists and whole new horrifying concepts. The Read more…


Olympia Looping officially confirmed for Winter Wonderland

The most iconic travelling roller coaster has been confirmed to attend the festive event in London’s Hyde Park later this year. The iconic travelling ride had been the subject of much speculation regarding its appearance Read more…