CBeebies Land to open at Alton Towers in 2014

By Michael Mander

Alton Towers today announced the creation of a CBeebies Land in a partnership between the park and BBC Worldwide.

The 5 acre site will open in May 2014, in the area previously themed as Old MacDonald’s Farmyard.

Of the changes, Riverbank Eye Spy and Old MacDonald’s Tractor Ride will both receive new themed characters installed.

Marcus Arthur, Managing Director UK at BBC Worldwide says, “CBeebies Land will be a fun and exciting way for children and adults to immerse themselves in and explore the CBeebies environment and to enjoy their favourite characters.”

“BBC Worldwide is delighted to be working with Merlin, and this very special development at one of Britain’s best loved theme park resorts is a great beginning.”

Merlin’s Chief Development Officer Mark Fisher said: “The Alton Towers project is very exciting. Most importantly it is the first project in what we hope will be a very important long term relationship with BBC Worldwide.”

“CBeebies is a perfect fit for Britain’s number one theme park resort, and both BBC Worldwide and ourselves are excited by the chance to add a little extra Merlin ‘magic’ to some of the country’s best loved children’s characters.”

“CBeebies Land will add a different and original element to the already fantastic offering we have for young families, making Alton Towers Resort the ideal destination for both day trips and short breaks.”