A new monthly membership scheme has been introduced by Merlin.
The new kind of pass means visitors can pay on a monthly basis, rather than a year at a time. Membership starts from £9.99 a month, but an individual premium pass can cost £16.
The perks, similar to a regular annual pass, include discounts on shopping and entry to the Alton Towers theme park: plus early ride time at some parks.
The attractions available to visit remain the same.
However, it has been noted that the membership cards can only be cancelled after 12 months, meaning that you must keep your membership for the year (like an annual pass) before you can cancel it: paying a minimum, therefore, of £120 per person.