Angry Birds take aim for the Valley

by Alex Dunne

After taking the mobile app market by storm, Angry Birds have a slingshot prepped for Lightwater Valley.

The Angry Birds Activity Park is set to open this Spring and it will become the first Angry Birds Activity Park in the North of England. It is set to feature numerous themed play area’s including a variety of slides and swings. The site will cover over 30,000 square feet and represents a total investment of over £1 million pound’s.

This new Activity Park is aimed at the whole family to enjoy, allowing everyone to have fun together. There also will be an Angry Birds shop opening along with this Activity Park, selling a variety of Angry Birds merchandise including clothing, stationary and the collectible plush toys.

A similar park in Rovaniemi, Finland (Image: Lappset)

Since Rovio Entertainment launched the first game back in 2009, the Angry Birds games have been downloaded over 1 billion times across the world, with an on-going line of spin-off’s including Bad Piggies, Angry Birds Space and Angry Birds Seasons.

Now, Rovio Entertainment have signed a contract with Lappset UK, who have designed and manufactured these activity park’s across Europe. They have became a leading provider of play equipment.

Mark Bainbridge, General Manager, at Lightwater Valley, comments:

‘We are delighted that the global phenomenon that is Angry Birds has landed at Lightwater. We feel that the new activity park is a really good fit for us as a leading family attraction – and what we really like is it will get children and adults alike active whilst having fun together. Its opening will mark the start of an exciting programme of developments, which will improve and diversify the theme park’s offer and reinforce our commitment to providing quality leisure experiences for the whole family.’

This isn’t the only investment in Lightwater Valley Theme Park this year, as they are opening an New Themed area; Eagle’s Creek Farm – themed around and incorporating the Eagle’s Claw flat ride into the area, with an Tractor ride & petting zoo alongside it.

 

Related News: Lightwater Valley 2012 review by Daniel Lees

 

Tags

About: Adam James Whittaker

Adam James Whittaker is an aspiring marketer, who has worked in the theme park industry for a number of years. He believes in the preservation of amusement heritage and using marketing effectively to promote new attractions and investments.

You may also like...

Sorry - Comments are closed