A marketer who helped raise £2.4billion for the London 2012 Olympics has been appointed for the proposed Paramount Theme Park project.

Chris Townsend has been signed up by property developer London Resort Company Holdings to acquire funding for a new 870-acre theme park resort, which will include accommodation, entertainment venues and retailers.

The development is being heralded as a ‘British Disneyland’ by the press largely due to the location previously being shortlisted by Euro Disney SCA for Disneyland Paris in the 1980s.

Townsend will start his Commercial Director role by talking to potential London-based investors, whereby a planning application will be submitted next year if money is secured. Further funds are set to be created from tickets, sponsors and licensing in future years.

The Paramount development is earmarked to open in 2018.

Adam James Whittaker

Adam James Whittaker is an aspiring marketer, who has worked in the theme park industry for a number of years. He believes in the preservation of amusement heritage and using marketing effectively to promote new attractions and investments.

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