As the opening date draws closer, The Dreamland Trust have chosen a company to brand the world’s first heritage amusement park.

Headed by RedorDead co-designer Wayne Hemingway and his wife Gerardine, his company HemingwayDesign will be responsible for the overall design scheme and branding for Dreamland when it reopens.

Along with the Grade II listed Scenic Railway rollercoaster which has been at Margate since 1920, the park is expected to house amusement classics such as Southport’s Caterpillar, with Blackpool’s Whip and Rhyl’s Water Chute. So far, sixteen attractions have been confirmed for the one-of-a-kind location.

Morecombe born designer Wayne Hemmingway said;

“To say we are excited about embarking on this journey to work with The Dreamland Trust, Thanet District Council, and the local community in bringing a new vibrant life to an iconic British seaside institution is a massive understatement.

Having visited Margate over the past few months and seen the grassroots creative revolution that is taking place we are thrilled, nay cock a hoop at the potential of the place and can’t wait to get stuck in.

We fully understand the scale of the task but with the creative community of Margate and environs we can deliver something of international significance.”

Speaking of the collaboration with HemingwayDesign, Chairman of The Dreamland Trust Nick Laister commented;

“We are really excited about HemingwayDesign’s appointment as our creative designers. Wayne and Gerardine have created some truly great places, from the transformation of Boscombe seafront to the regeneration of a rundown housing estate in Norfolk.

“At Dreamland, HemingwayDesign’s job will be to bring our proposals to life, and I have no doubt that they will exceed our expectations. Wayne and Gerardine and their team have a genuine passion for the British seaside and for the Dreamland Margate project. I am delighted to welcome them onto our team.”

Related News: Dreamland en route to become a reality – 22nd November 2011

Adam James Whittaker

Adam James Whittaker is an aspiring marketer, who has worked in the theme park industry for a number of years. He believes in the preservation of amusement heritage and using marketing effectively to promote new attractions and investments.

Related Posts


Winter Blunderland so bad – even Santa didn’t show up

It’s that time of year where we indulge in our  festive traditions: the John Lewis advert, decorating the tree, watching Christmas movies and – of course – the annual “Winter Wonderland gone wrong” story. It’s Read more…


REVIEW: Dreamland Margate present Screamland 2016

Kent’s largest scare festival returns for the second year running following the restoration of the heritage amusement park in 2015, featuring the return of fan favourites, additional terrifying twists and whole new horrifying concepts. The Read more…


Olympia Looping officially confirmed for Winter Wonderland

The most iconic travelling roller coaster has been confirmed to attend the festive event in London’s Hyde Park later this year. The iconic travelling ride had been the subject of much speculation regarding its appearance Read more…