Tonight marks the lighting of Blackpool’s renowned Golden Mile lights for its 100th year.

Celebrating the event’s centenary, the Big Switch On will take place for the first time on the Tower Headland – a specially created events area in front of the Blackpool Tower. Coinciding with the Olympics, a number of Team GB heros will take to the famous switch, including Beth Tweddle, Luke Campbell, Sophie Hosking, Max Whitlock, Stephen Burke and Karina Bryantwill.

Taking to the stage in the run up will be pop wannabes Little Mix, alongside big names such as Scouting for Girls, Amy MacDonald, Paloma Faith and Rick Astley.

Whilst the classic lights that everyone loves will still be in prominence, a number of exciting additions are helping to make the centenary that bit more special. Fronting Blackpool Pleasure Beach,a new Nickelodeon Land section is set to be a hit with young families , which includes famous characters from SpongeBob Squarepants and Dora the Explorer. Further North, ten giant LED snowflakes have been installed to help with the transition from Summer to Winter, in what has been a very weather driven year.

However, not all the lights this year are suitable for road transport. The new ‘Brilliance Corridor’ will take pedestrians from the town centre to the promenade under a collection of twinkling white LED star lights – sure to be a dazzling sight.

Related News: Nickelodeon to illuminate Golden Mile – 24th July 2012


Adam James Whittaker

Adam James Whittaker is an aspiring marketer, who has worked in the theme park industry for a number of years. He believes in the preservation of amusement heritage and using marketing effectively to promote new attractions and investments.

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