Alton Towers have unveiled details regarding their new scaremaze for 2012 – The Sanctuary.

[pullquote align=”left|center|right” textalign=”left|center|right” width=”30%”]The Sanctuary is set to make Scarefest more terrifying than ever[/pullquote]

Taking the place of last year’s The Boiler House in this year’s itinerary, the new attraction is set to be located within or nearby the X-Sector section of the park, in an as yet undisclosed location.

Katherine Duckworth, head of consumer marketing at the Alton Towers Resort, has commented,

“Details of the new ride coming to the theme park in 2013 are still a closely guarded secret but we know that people are hugely excited about its arrival and want a hint of what is to come. The Sanctuary is set to make Scarefest more terrifying than ever, and give our guests the chance to experience a preview of our new ride before it opens to the public in March.”

Alton Towers are marketing the attraction with the following description; ‘New developments on the X Sector site have uncovered an area of the Towers where human experiments were rumoured to have taken place in the early 1900’s by a controlling force known only as The Ministry of Joy. What starts out as an innocent visit through The Sanctuary soon takes a turn for the worse.’ 


Adam James Whittaker

Adam James Whittaker is an aspiring marketer, who has worked in the theme park industry for a number of years. He believes in the preservation of amusement heritage and using marketing effectively to promote new attractions and investments.

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