Chessington World of Adventures have unveiled the branding and name for next year’s addition, Zufari.

A new attraction similar to some found in many international theme parks (such as at Disney’s Animal Kingdom), an open air safari vehicle will take guests into different jungle environments, encountering exotic animals in recreated foreign landscapes.

The adventure will be pinned down with a storyline during the ‘exploration’, which will involve getting up close with giraffes, rhinos, and other well known wild animals in their African Outback  habitat. The full title of the attraction will be ‘Zufari – Ride into Africa!‘, and is scheduled to open as the park’s new addition in March 2013.

The addition of this new attractions follows the opening of the new Africa land with a Madagascar stage show and retuned food options this year.

Associated Links: Chessington Zufari minisite

Adam James Whittaker

Adam James Whittaker is an aspiring marketer, who has worked in the theme park industry for a number of years. He believes in the preservation of amusement heritage and using marketing effectively to promote new attractions and investments.

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