Nickelodeon to illuminate Blackpool’s Golden Mile

As the resort of Blackpool builds up for one of the biggest dates in the calendar, Blackpool Illuminations have joined forces with Blackpool Pleasure Beach and Nickelodeon for this year’s Lights extravaganza.

SpongeBob SquarePants and other popular cartoon characters are getting ready to light up Blackpool Illuminations this year, as the annual event celebrates its centenary. A section of the world famous Lights will feature Nickelodeon characters outside the amusement park when the Illuminations are switched on in front of thousands of people on August 31. SpongeBob, Patrick, Dora the Explorer and other characters will appear throughout the Lights season which brings hundreds of thousands of extra visitors to the resort after a busy summer season.

Managing Director of Blackpool Pleasure Beach, Amanda Thompson OBE, said:

“Nickelodeon Land has been a huge success since we launched the attraction in May last year and to have SpongeBob and all his friends as Illuminations is very exciting. The Illuminations are a national treasure and we are delighted to be involved in a year which marks its Centenary. “Having seen the Nickelodeon Illuminations being built I can tell you they are fantastic and will really add to the visitor experience of people coming to see them.”

Above: Amanda Thompson with Cllr Graham Cain at the Illuminations depot. Photo courtesy of Pleasure Beach

 

Cllr Graham Cain, Cabinet Member for Tourism and Culture, at Blackpool Council, commented:

“Nickelodeon characters are recognised all over the world so there’s no doubt they will be hugely popular feature. It’s an honour for the Illuminations to be linked to such an iconic brand. “We have a number of new features in this year’s lights and the Nickelodeon section will help us to put on a show that’s bigger and better than ever before to mark 100 years of the Illuminations.”

The Blackpool Illuminations will be officially lit up this year during a special launch event on 31st August.

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About: Adam James Whittaker

Adam James Whittaker is an aspiring marketer, who has worked in the theme park industry for a number of years. He believes in the preservation of amusement heritage and using marketing effectively to promote new attractions and investments.

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