New marketing activity will drive people to Staffordshire

Alton Towers has both increased social media presence and given away grand prizes as part of their Summer marketing activity – and it looks like they’ve no intention of stopping with their latest promotion.

Promoted as the ‘Alton Towers Fantastical Express’, the park are promising to visit five towns and city locations in the United Kingdom. Driving to one place each week, the park will give away prizes and information about what they have to offer across the resort, including park attractions and themed accommodation.

For a chance to be visited by the unique double decker bus, fans are being encouraged to interact with social media, providing free e-activity and word of mouth promotion for Alton Towers.


About: Adam James Whittaker

Adam James Whittaker is an aspiring marketer, who has worked in the theme park industry for a number of years. He believes in the preservation of amusement heritage and using marketing effectively to promote new attractions and investments.

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