Lightwater Valley have released content from their upcoming television campaign, entitled ‘Aftershock’

The comical advert – which will premier in Northern England counties later this month – is based around the concept of ‘a delayed reaction following a series of awesome ride experiences’ after a day out at the Yorkshire-based theme park. Whilst bringing laughs to viewers, it also displays the vast number of quality attractions the park has to offer, including Europe’s longest rollercoaster The Ultimate and the high-swinging Eagles Claw.

The new campaign is a shift from their traditional style, and aims to change perceptions about Lightwater Valley. The park started off as a countryside attraction in 1969, but has since developed into a fun, thrill-seeking destination for all the family.

Aftershock will also be present in other forms of marketing through 2012, including in Lightwater Valley’s social media presence on Facebook and Twitter.

Ashley Young, Marketing Manager of Lightwater Valley hopes the campaign shows that the park has a personality, and is ‘open, honest, friendly and a little bit cheeky‘.

The 30-second advert can be viewed below or at the dedicated Lightwater Valley TV advert microsite.


Adam James Whittaker

Adam James Whittaker is an aspiring marketer, who has worked in the theme park industry for a number of years. He believes in the preservation of amusement heritage and using marketing effectively to promote new attractions and investments.

Related Posts


Winter Blunderland so bad – even Santa didn’t show up

It’s that time of year where we indulge in our ¬†festive traditions: the John Lewis advert, decorating the tree, watching Christmas movies and – of course – the annual “Winter Wonderland gone wrong” story. It’s Read more…


REVIEW: Dreamland Margate present Screamland 2016

Kent’s largest scare festival returns for the second year running following the restoration of the heritage amusement park in 2015, featuring the return of fan favourites, additional terrifying twists and whole new horrifying concepts. The Read more…


Olympia Looping officially confirmed for Winter Wonderland

The most iconic travelling roller coaster has been confirmed to attend the festive event in London’s Hyde Park later this year. The iconic travelling ride had been the subject of much speculation regarding its appearance Read more…