The comical advert – which will premier in Northern England counties later this month – is based around the concept of ‘a delayed reaction following a series of awesome ride experiences’ after a day out at the Yorkshire-based theme park. Whilst bringing laughs to viewers, it also displays the vast number of quality attractions the park has to offer, including Europe’s longest rollercoaster The Ultimate and the high-swinging Eagles Claw.
The new campaign is a shift from their traditional style, and aims to change perceptions about Lightwater Valley. The park started off as a countryside attraction in 1969, but has since developed into a fun, thrill-seeking destination for all the family.
Aftershock will also be present in other forms of marketing through 2012, including in Lightwater Valley’s social media presence on Facebook and Twitter.
Ashley Young, Marketing Manager of Lightwater Valley hopes the campaign shows that the park has a personality, and is ‘open, honest, friendly and a little bit cheeky‘.
The 30-second advert can be viewed below or at the dedicated Lightwater Valley TV advert microsite.