Madagascar to enter the World of Adventures

Madagascar LIVE! Prepare to Party
Logo (C) Dreamworks/Merlin Entertainments

 

Madagascar LIVE! Prepare to PartyDreamworks Animations’ hit animation Madagascar is set to become party of Chessington world of Adventures for the upcoming 2012 season.

Madagascar LIVE! Prepare to Party will be a new character show aimed at children and families, featuring popular characters from the movie series including Alex, King Julien, Gloria, Mort and the infamous Penguins.

The new show will be part of a new African-themed area, a retheme of the Toytown portion of the park which previously featured the now relocated Flying Jumbos.

Along with the new show, the current Caffé Nero outlet will be changed into Merlin’s internal coffee kiosk brand Coffee Hut, and a new souvenir store by the name of African Trading Co.

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About: Adam James Whittaker

Adam James Whittaker is an aspiring marketer, who has worked in the theme park industry for a number of years. He believes in the preservation of amusement heritage and using marketing effectively to promote new attractions and investments.

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