Photo courtesy of Merlin Entertainments

Legoland Windsor have today announced that an indoor Miniland, based on the popular Star Wars series of films is set to be the major new addition to the park for 2012.

Situated in ‘The Beginning’ area of the park, the new attraction will display numerous famous encounters from the saga that was originally created by George Lucas in 1977. The addition will replace the Rocket Racers attraction near the entrance of the park. The park have announced that the Star Wars Miniland Experience will contain seven different scenes , one each from the six blockbuster films and a scene from the animated Star Wars: The Clone Wars series.

Planned in close consultation with Lucasfilm Ltd, Star Wars Miniland Experience will follow a chronological path through the Star Wars timeline and feature around 2,000 LEGO models in 1:20 scale from the planets Naboo, Geonosis, Kashyyk, Mustafar, Tatooine, Hoth, Endor and Christophsis. Created by dozens of model designers and builders, landscapers, animation electricians and technicians, the area will also feature authentic Star Wars sounds, actions and lighting effects further immersing visitors into the Star Wars saga and bringing the experience to life.

Sue Kemp, Divisional Director of LEGOLAND Windsor Resort commented on the new 1.5 million Lego brick investment, saying;

“We are delighted to have Star Wars as a permanent part of LEGOLAND, having successfully tested the water with our extremely popular Star Wars events. The Saga’s universal story about the battle between good and evil has transfixed adults and children over many decades and we expect it to be phenomenally popular with our visitors of all ages.”

Also opening next year to coincide with the 2012 Olympics in nearby London is the Legoland Windsor Hotel, an addition which is enhancing a rebrand for Legoland Windsor from a park to a ‘resort’. This includes several Lego-themed rooms, a childrens’ play and splash area, treasure trail, buffet restaurant and Skyline Bar.

Both the Legoland Windsor Hotel and Star Wars Miniland Experience are scheduled to open in March 2012.

Adam James Whittaker

Adam James Whittaker is an aspiring marketer, who has worked in the theme park industry for a number of years. He believes in the preservation of amusement heritage and using marketing effectively to promote new attractions and investments.

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