Bright future ahead for Lightwater Valley


The Lightwater Valley re-brand will be unleashed on-park and in marketing in 2012.

Lightwater Valley has announced it will be rebranding itself for their 2012 season as a more modern day out for families and thrill-seekers. 

The park which is located near Ripon in Yorkshire has improved the quantity and quality of attractions in recent years, with the notable addition of Raptor Attack (formerly The Rat Ride) in 2010, and Skeleton Cove earlier this year.

The upcoming rebrand will include a new logo, which drops ‘The Family Sized Day Out‘ phrase, in favour of the shorter but more striking ‘The Ultimate Adventure‘ tagline.

Also getting a new style will be Lightwater Valley’s events programme, which will add a new weekend to the current line-up in the form of Nightwater Valley on 10th and 11th November 2012. This means that the park’s popular Frightwater Valley event can be focussed exclusively on scaring the living daylights out of visitors with a selection of exclusive horror-themed attractions between the 31st October and 4th November.

 

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About: Adam James Whittaker

Adam James Whittaker is an aspiring marketer, who has worked in the theme park industry for a number of years. He believes in the preservation of amusement heritage and using marketing effectively to promote new attractions and investments.

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