Alton Towers announces new Ice Age 4D Cinema attraction with Fox Consumer Products

Ice Age 4D Cinema image courtesy of Twentieth Century Fox Consumer Products.

The new theme park and hotel attractions will open on 24 March, the start of the Theme Park’s 2012 season, months before the eagerly anticipated fourth installment of the film franchise, Ice Age 4: Continental Drift, arrives in theatres.

Located in the Cloud Cuckoo Land Theatre of the theme park, the Ice Age Dawn of the Dinosaurs – the 4-D Experience cinema will combine 3-D footage, based on the third movie in the series, with an exhilarating variety of physical effects providing fans with the ultimate, ultra-cool, 4-D experience! Fans will also have the opportunity to meet both Sid and Scrat around the Alton Towers Resort!

In addition to the 4-D cinema attraction, two new Ice Age themed bedrooms will debut at the Resort’s Splash Landings Hotel. Inspired by the Ice Age films and featuring loveable characters Scrat, Manny and Sid, the immersive rooms will offer the ultimate sleepover for any Ice Age fan. Ian Crabbe, Divisional Director of Alton Towers Resort commented, saying

“Ice Age is a global phenomenon and we are delighted to bring the 4-D attraction and themed hotel offering to the Alton Towers Resort. As the UK’s number one theme park and short-break destination, we are continually developing our products to ensure the best possible experience for our guests and bringing Ice Age Dawn of the Dinosaurs – The 4-D Experience to the Resort in 2012 allows us to add another first to our existing portfolio of fantastic rides and attractions.”

Robert Marick, Executive Vice President of Fox Consumer Products has said;

“Alton Towers Resort is a fantastic destination for the Ice Age fan. Ice Age is a phenomenal property with global appeal and the Alton Towers venue will be the first immersive Ice Age attraction that can be experienced across multiple platforms throughout the park,”

Ice Age Dawn of the Dinosaurs – The 4-D Experience debuts on 24 March when the theme park opens it gates for the 2012 season. The attraction is part of a larger partnership with Merlin Entertainments and SimEx Iwerks. For further details, or to book a stay in the Splash Landings Hotel themed bedrooms (also available from 24th March), visit www.altontowers.com.

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About: Adam James Whittaker

Adam James Whittaker is an aspiring marketer, who has worked in the theme park industry for a number of years. He believes in the preservation of amusement heritage and using marketing effectively to promote new attractions and investments.

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